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    在菜谱设计时要注重图文并茂
    2019-4-3 17:33:36
    中国人喜欢中庸之道,其中里面有一项"过犹不及",意思是说一件事情如果做过了头,就显得不够好了。
    Chinese people like the doctrine of the mean, and there is a "too far to go", which means that if one thing goes too far, it will not be good enough.
    同样,菜谱设计也一样,一份菜谱,如果只有图片和价格,没有修饰文字,这样设计出来的菜谱不能算是一份好菜谱。 反之,如果一份菜谱只有文字和价格,而忽略了菜图部分,这菜谱也只能马马虎虎。
    Similarly, the recipe design is the same. If a recipe only has pictures and prices, without modifying the text, the recipe designed in this way can not be regarded as a good recipe. Conversely, if a recipe only has text and price, and ignores the part of the recipe, the recipe can only be sloppy.
    好的菜谱,好的设计,犹如一件会说话的艺术品,犹如一条能打开顾客食欲之门的金钥匙。
    Good recipes, good design, like a talking art, like a golden key to open the door to customers'appetite.
    在这里,我们强调的“图文并茂的菜谱设计才是好的菜谱设计”意思是说,菜谱设计,既要用菜图来刺激顾客的视觉,更要适当添加点文字点缀来 提升顾客对菜品的感性认识,这样当一本菜谱到食客手上,客人在点餐的时候,才会愿意多花一刻钟停留在这一菜品上。
    Here, we emphasize that "the recipe design with pictures and texts is a good recipe design" means that the recipe design, not only to stimulate the customer's vision, but also to add appropriate text embellishment to enhance the customer's perceptual understanding of the dish, so that when a recipe is in the hands of diners, guests will be willing to spend an extra quarter of an hour on this dish when ordering. 。
    我们在菜谱设计的时候,都会从菜品本身的做法、烹调工艺、营养价值、养生之道等方面加以文字描述。举个例子:“石锅鱼是湘菜中的一道名菜,制作方法独特,用一块大的花岗岩石凿,成有双耳的石锅,将鱼放在石锅内烹煎,然后,再加上以辣椒为主的各式佐料, 又再加上一些滋补药材制成。石锅含有大量对人体有益的铁离子元素,具有防癌、防老祛皱、美食美器、润肤等作用。 用石锅炖出的鱼具有明目、养颜、健脑的作用。”简单几行文字,既说出了菜石锅鱼的做法,更加突出了该菜的营养价值和食用价值,会留给客人 一种非常用心的感觉。但是也要注意,文案的说明不而太多,文案是为了衬托图片而存在的,如果文案太多会给顾客觉得这菜谱更像是一份菜品介绍书, 而非一本点餐菜谱了,对于文字描述一般字数一般控制在100左右为最好。

    When we design recipes, we will describe them in terms of the food itself, cooking technology, nutritional value and health preservation. For example: "Stone pot fish is a famous dish in Hunan cuisine. It is made by cutting a large granite rock into a stone pot with two ears. The fish is cooked in a stone pot. Then, it is made by adding various spices mainly made of pepper and some nourishing herbs. Stone pot contains a lot of iron ion elements which are beneficial to human body. It has anti-cancer, anti-aging, wrinkle-removing, gourmet utensils, skin moisturizing and other functions. The fish stewed in a stone pot has the functions of eye-catching, skin-nourishing and brain-strengthening. Simple lines of text, not only said the dish stone pot fish practice, more highlighted the nutritional value and edible value of the dish, will leave the guests a very attentive feeling. However, we should also pay attention to the fact that there are not too many explanations for the copywriting. The copywriting exists to foil the pictures. If the copywriting is too much, the customers will feel that the recipe is more like an introduction to the dishes than an order recipe. It is best to control the number of words in the text description to about 100.

                                  济南菜谱设计

    图文并茂的菜谱设计方式自然而然,就是提高餐厅利润点的利器,是餐厅回头客的定海神针。
    The design of recipes with rich pictures and texts is naturally a sharp weapon to improve the profit point of the restaurant, and is the pin of the sea god for the returnees of the restaurant.