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    菜谱怎么设计更能吸引顾客
    2019-4-17 17:50:06
    优秀的菜谱就是最省心、省钱、省力的高级销售顾问。一家火锅店的菜谱可不仅是一份随机的菜肴列表,更可能是菜谱设计师或火锅店顾问的战略性布局,用来保证菜谱具有品牌特色且简明易读,最重要的是,有利可图!而今天小编来说说挣钱的菜谱是有哪些菜谱设计技巧呢?
    Excellent recipes are the most heart-saving, money-saving and labor-saving senior sales consultants. A hotpot restaurant's recipe is not only a random list of dishes, but also a strategic layout of the cookbook designer or hotpot shop consultant to ensure that the recipe is brand-specific, concise and readable, and most importantly, profitable. What recipe design skills does today's edition describe for making money?
    矛盾理论菜谱设计:
    Contradiction theory recipe design:
    最好的菜单一定会践行心理学上的“选择矛盾”理论——当我们有更多的选择时,我们反而越是感到焦虑。每种类别有七个选项(七个开胃菜、七个主菜等等),当菜单选择项超过七个,客人就会不知所措、感觉很纠结,当感到纠结时,他们通常就会选择之前吃过的菜品。
    The best menus are bound to practice the psychological paradox of choice --- the more choices we have, the more anxious we become. There are seven options for each category (seven appetizers, seven main dishes, etc.). When the menu selection exceeds seven, guests will feel overwhelmed and confused. When they feel confused, they usually choose the dishes they have eaten before.
    菜谱主推特色菜:
    Special dishes are the main features of the menu.
    选择吃过的东西没什么好丢脸的,但是好的菜谱设计可以吸引顾客尝试一下不同(更贵)的东西。所以,菜谱的设计菜品种类一定不能过多过杂,只需将中心放在利润点高的、店面特色菜上面。
    There's nothing to be ashamed of choosing what you've eaten, but good recipe design can attract customers to try something different (more expensive). Therefore, the design of recipes must not be too miscellaneous, just put the center on the high profit point, shop features.
    在菜谱里面添加照片能提高30%的销售额。在爱荷华州立大学的一项研究中,研究人员在青年社团的孩子中做了沙拉选择实验,70%看了沙拉照片的孩子都倾向选择沙拉作为午餐。这种效果比现在快餐店中用的数字移动显示要起效的多。
    Adding photos to the menu can increase sales by 30%. In a study at Iowa State University, researchers conducted salad selection experiments among children from youth societies. Seventy percent of children who saw pictures of salad preferred salad for lunch. This effect is much more effective than the digital mobile display currently used in fast food restaurants.
    菜谱美食拍摄吸引动人:
    Food photography of recipes is fascinating:
    照片越生动形象,颜色越真实逼真,就越能刺激人的感官。当然,菜谱上的图片也不能太多了,放了太多的照片反而会弄巧成拙,降低顾客对图片的感知。大多数高档餐厅都会避免太多花里胡哨的照片。
    The more vivid the picture is, the more realistic the color is, the more stimulating the human senses will be. Of course, there are not too many pictures on the menu. If you put too many pictures on the menu, it will be self-defeating and reduce the customer's perception of the pictures. Most high-end restaurants avoid too many fancy photos.
    菜品价格的高与低:
    High and low prices of dishes:
    用菜谱鼓励顾客花钱的一个办法就是,使价格尽量不显眼。将价格分散开来,和菜品说明一般大小,顾客就会直接浏览过去,不会太注意价格。
    One way to encourage customers to spend money with recipes is to keep prices as low as possible. If the price is spread out and the size of the dishes is the same, the customers will browse through it directly without paying too much attention to the price.
    根据研究,在菜谱单上,名字写得越具体越长,顾客在心里想得越少,就会给更多的钱。所以普通的“巧克力布丁”变成了“丝袜巧克力布丁”。客户也认为食物描述的越彻底味道也越好。
    According to the study, the longer the name is written on the menu sheet, the less customers think about it, the more money they will give. So the common "chocolate pudding" became "stockings chocolate pudding". Customers also believe that the more thorough the food description, the better the taste.

    另一个方法就是价格对比,当菜谱的最上面摆着一个价格高得吓人的物品时,相比之下其他的一切价格都很合理了。餐厅也没指望顾客下这个订单,只是对比300元的龙虾,70元的牛排就很节省朴素了,不是吗?

                          济南菜谱

    Another method is price comparison. When there is a scary item at the top of the recipe, all the other prices are reasonable. The restaurant didn't expect customers to place this order, just compared with 300 yuan lobster, 70 yuan steak is very frugal and simple, right?
    关于挣钱的菜谱是有哪些菜谱设计技巧呢?的文章就到这里结束了,你如果是餐饮行业的老板想要寻找一个专业菜谱制作公司来设计菜谱的话,可以选择捷达菜谱设计制作公司,我们拥有专业的设计团队,包您满意
    What are the recipe design techniques for making money? This is the end of the article. If the owner of the catering industry wants to find a professional recipe production company to design recipes, you can choose Jetta recipe design and production company. We have a professional design team, which can satisfy you.