• 手机:13793173777 / 13395414682
  • Q Q:51426614
  • 邮箱:caipuzhuanjia@163.com
  • 设计二部地址:济南市机床二厂路1号锻压研究所办公楼208
新闻动态当前位置:首页-新闻动态
    你知道餐馆菜单设计和制作的一些惯例吗?
    2019-5-11 10:15:17
    什么是顾客眼中的好菜谱,菜谱设计中的一些套路,你了解吗?:
    What is a good recipe in the eyes of customers, some recipe design routines, do you understand? :
    1、首先是做一个创意性的封面,封面是顾客拿到这本菜谱的一感官,只要你封面吸引他,他就会觉得你这个餐厅比较有品位,有特色,相对而言就会对内页的内容产生兴趣,加深印象。
    1. First, make a creative cover. The cover is the first sense for customers to get the recipe. As long as you attract him, he will feel that your restaurant is more tasteful and distinctive. Relatively speaking, it will be interested in the contents of the inside page and deepen his impression.
    餐厅菜谱设计制作
    Design and Manufacture of Restaurant Recipes2、懂得在菜谱设计上做减法
    2. Know how to subtract from recipe design菜谱内容选择越多,顾客就觉得不知所措,很焦虑,觉得这是一本没有价值的菜谱,好的菜谱:招牌菜清晰易识别,独具差异化价值;产品分类清晰、易点;菜品命名清晰易懂,有诱惑力。
    The more choices the menu contains, the more confused and anxious customers feel. They think it's a worthless menu. Good menu: signature dishes are clear and easy to identify, with unique differentiated value; product classification is clear and easy to order; name of dishes is clear and easy to understand, and attractive.
    3、花钱请专业菜品摄影的公司
    3. Companies that pay for professional food photography现在的人都是视觉动物,拍出来的图片肯定比文字显示更容易看懂得多,拍出的菜品照片栩栩如生,让每个食客都能感官从照片上闻到菜品的味道,从而实现视觉影响味觉,刺激吸引消费的目的。
    Nowadays, people are visual animals. The pictures taken are easier to see and understand than the text display. The pictures of dishes taken are lifelike, so that every diner can sense the taste of dishes from the pictures, so as to realize the purpose of visual influence on taste and stimulate consumption.
    餐厅菜谱设计制作

    Design and Manufacture of Restaurant Recipes4、对比价格,内容穿插

                                   济南菜谱设计

    4. Comparing prices and interlacing content高低价格穿插,既然客户看到价格高的菜品,也可以看到价格低的菜品,相互比较,一切都觉得比较合理,毕竟价格高低也取决于他自己的点菜内容,这种定价结构可以让客户离开时感到更满意。
    High and low prices interlace, since customers can see high prices of dishes, but also low prices of dishes, compared with each other, everything feels more reasonable, after all, the price level also depends on his own order content, this pricing structure can make customers feel more satisfied when they leave.
    5、视觉冲击
    5. Visual impact
    把特色菜、有食欲的图片放在菜谱上的黄金地带吸引顾客注意,当然顾客问服务员有什么推荐菜的时候,服务员也可以快捷的给他做出推荐。
    Put special dishes and appetite pictures on the golden belt of recipes to attract customers'attention. Of course, when customers ask the waiter what to recommend, the waiter can also make recommendations to him quickly.
    6、菜名上花点心思
    6. Dispense your mind on the name of the dish现在很多餐厅为了让客户更了解这道菜,都会在菜谱上描述得很清晰,比如菜名、食材、做法、克数,清晰明了,也让客户觉得描述清晰,吃得放心,也对餐厅的菜谱用了心。
    Nowadays, in order to let customers know more about this dish, many restaurants will clearly describe the recipe, such as the name of the dish, the ingredients, the method and the gram number. It also makes the customers feel clear, feel at ease, and take care of the recipe of the restaurant.